Creating Corporate Value through Workplace Strategy (MCR Elective/MCR.w Required/SLCR)
This seminar explores the critical alignment of workplace strategy with business strategy to improve productivity in the workplace and impact the bottom line. Effective corporate real estate management develops workplace strategies based on an understanding of the relationships between physical space, corporate culture, worker effectiveness, organizational brand and business success. The various components of real estate operations that affect this strategy are reviewed, including: location, work behavior, design and layout, alternative and virtual officing, work process, environmental branding, vision & success management. The integration of HR, IT, finance, and real estate issues is examined in this context.