Creating Corporate Value through Workplace
Strategy (MCR Elective/MCR.w Required/SLCR)
This seminar explores the
critical alignment of workplace strategy with business strategy to improve
productivity in the workplace and impact the bottom line. Effective corporate
real estate management develops workplace strategies based on an understanding
of the relationships between physical space, corporate culture, worker
effectiveness, organizational brand and business success. The various components
of real estate operations that affect this strategy are reviewed, including:
location, work behavior, design and layout, alternative and virtual officing,
work process, environmental branding, vision & success management. The
integration of HR, IT, finance, and real estate issues is examined in this context.