This redesigned seminar is the first of three seminars that comprise the new Masters in Corporate Real Estate –Workplace (MCR.w) track (This seminar can be taken as a standalone MCR elective as well). This seminar explores the critical alignment of workplace strategy with business strategy to improve employee performance, foster innovation, and impact the bottom line. Effective corporate real estate management develops workplace strategies that respond to dynamic relationships between physical space, corporate culture, worker expectations, technology innovations, organizational brand and business success.