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CRE and the Expanding Sphere of Influence

By Brenda Wisniewski M.A., B.A posted Mar 24, 2011 01:25 AM

  

The latest post on Jones Lang LaSalle's blog from the CoreNet Global Summit, Hong Kong
Read more at www.joneslanglasalleblog.com/corenet

Posted by:
John Forrest
CEO Corporate Solutions, Asia Pacific

As I pack my bags and head to Hong Kong, it occurs to me that the theme of this year’s Summit is very timely. The landscape for CRE is definitely changing. Companies are demanding more productivity and smart growth and they are looking towards CRE to help deliver this.

In Asia Pacific, the return to business growth in most markets, combined with the continued need for cost control is presenting CRE with twin pressures. As companies grow and expand their portfolios, they will be challenged by the relative lack of transparency and varying degrees of maturity around real estate in this region.

Post the global financial crisis, many growing cities in Asia will run the risk of supply constraints. This means companies will need to manage their real estate portfolios very tightly in order to balance growth and cost effectively.

As a result, the sphere of influence of CRE has certainly expanded. Against this backdrop, I am looking forward to a new dialogue at the Summit. A dialogue that is focused on the future with a renewed confidence as CRE takes up a new position within the corporate environment.

What do you think the future holds for CRE?

John

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