You’ve built a CRM team and they are connected to the business and helping drive strategy. But business is dynamic and strategies may need to shift. Adding to the challenge is the fact that real estate projects take a long time so the solution being implemented may no longer be appropriate. This session explores ways to avoid delivering a product that is out of alignment with the evolving business strategy. Come learn about the key elements and feedback loops that can help eliminate the gaps between strategy and execution. Understand the importance of executing strategically, how it is done, and who must be involved.
SPEAKERS
Sarah K. Abrams, Senior V.P. and Head of Global Real Estate, Iron Mountain
Sarah K. Abrams is the Senior V.P. and head of Global Real Estate for Iron Mountain, a $3B Fortune 1000 company headquartered in Boston, MA with operations in 35 countries and a portfolio in excess of 65 million SF. Previously, Ms. Abrams was the president of Fidelity Real Estate Company where she developed over $1.5 billion of real estate and managed a 10 million SF portfolio, including office space, investor centers and critical computing environments.
Ms. Abrams holds a BA in Economics, magna cum laude from Boston University, a JD degree from Cornell Law School and a Masters of Real Estate Development from MIT. She is the immediate past president and current board member of the New England Chapter of CoreNet Global, former president and chairman and current member of the Board Management Committee for the Massachusetts Chapter of NAIOP, and a current member of the Industry Advisory Panel to the US Department of State's Bureau of Overseas Building Operations.
George Conti, Vice President of Global Client Solutions and Planning, Iron Mountain
George Conti is the Vice President of Global Client Solutions and Planning at Iron Mountain Global Real Estate. His focus is to create strategies to right size the portfolio and/or reduce cost, integrate real estate portfolios that are acquired as a result of mergers or acquisitions and ensure that Global Real Estate decisions have all necessary business input.
Prior to joining Iron Mountain, George was the Vice President of Portfolio Planning, Research and IT with Fidelity Real Estate Company (FREC), the corporate real estate division of Fidelity Investments. Overseeing a portfolio of ~11M SF, he was responsible for the creation of all short-, medium-, and long-term real estate portfolio and occupancy strategies worldwide, covering multiple business units and functions. He also led a team focused on research, including demographics for location analysis, benchmarking, and data analytics.
A native of the Boston area, Mr. Conti holds a BS from Cornell University. He is an active member of CoreNet Global and the Real Estate Executive Board.