Enterprise Alignment (MCR Required)
"The business of corporate real estate is the business of the business." Knowing the changing business environment, the business's core drivers and processes; and the changing nature of work are the foundation for developing and aligning real estate portfolio and workplace strategies with those of the business.
To be successful, CRE executives must become more proactive, process-oriented, strategic, and linked to business unit goals. Effective CRE management today goes well beyond delivering facilities on time and within budget. It requires understanding how the real estate portfolio of the enterprise can match and serve the corporation's business model, work, and culture.
Effective CRE management develops asset portfolio scenarios and workplace strategies based on an understanding of the relationships among physical space, worker/business unit productivity, corporate strategies and corporate culture.
To accomplish this requires extensive client relationship management with business units and integrating occupancy (CRE), connectivity (IT), financial acumen (FIN) and management policies (HR) based on a firm understanding of how individuals and teams actually do their work, and how that work may, in turn, be influenced by this bundle of infrastructure and support services.
Seminar Overview
Linking Real Estate Decisions to Corporate Strategy
- Understanding the enterprise's overall business objectives
- Implementing strategy through real estate decisions
- What are we aligning? Alignment with whom and for what purpose?
- What are the ways of knowing about business processes and objectives?
- "Finding out" in times of uncertainty and change
Strategic Management in Corporate Real Estate
- Thinking and acting strategically
- Thinking outside the box
- Implementing your real estate strategic vision
- How do we know when we are aligned?
- Stakeholders and measures
- Balanced scorecard
Linking Real Estate Strategy to Business Strategy
- Adding value to the bottom line
- Shift from managing assets to providing total workplace management
- Implications for the direction of alignment for corporations
- CoRE 2010: Integrated Resource and Infrastructure Management Solutions (IRIS)
- Implications for change on the service delivery model
How You Will Benefit
- Understand and get the information you need about business units through formal relationship management, internal corporate partners, use of corporate documents, web sites and analytic tools
- Case Studies that reveal strategies for selling a strategic corporate real estate role to business units; and, changing a business's view of your role in CRE to strategic business partner from an order taker
- Development of an action plan for working more effectively with business units to develop real estate strategies
Who Should Attend
- CRE executives whose goals are to expand their leadership ability and create value
- Managers who must respond more strategically to support the business units and senior management
- Any business professional who must effectively communicate and implement strategic plans