Strategic Plan


Mission: To Advance Innovation and Professional Development in Corporate Real Estate.

Vision: To be the Essential Hub for Corporate Real Estate Professionals.

Overall Goal: To win Chapter of the Year from CoreNet Global.

Committee Breakdown


  • Improve/enhance communication through multiple channels.
  • Coordinate service project at YouthLink to improve its wellness area and expand volunteer opportunities with organization through YE 2018
  • Identify new community partnership organization for 2019-2020
  • Host two large group volunteer events
  • Partner with other industry organizations to make larger impact to CRE industry and/or community
  • Donate $1,000 to Diversity Collaborative student scholarship
  • Commit to working with VP of Marketing on updating the website as it pertains to Professional Development.
  • Commit to working with the VP of Marketing on social media posts.


  • Promote membership and participation in CoreNet through a variety of marketing outlets such as email, website, publications and social media
  • Increase Twitter followers to 200 or more (currently at 88)
  • Increase activity on Twitter- one post per week, min.
  • Gain blog posts from committee members as important activities are conducted to keep blog/website up to date
  • Create a marketing guide for our committees to follow in order to have content released by the marketing committee in a timely manner
  • Grow the marketing committee strategically 
  • Add budget for social media support.  
  • Re-address getting a chapter LinkedIn page
  • Continue to make website design and formatting improvements
  • Continue working with CoreNet Global for support on website limitations such as adding a calendar of our chapter events, ‘add to calendar’ links, over all ease of use of website.  
  • Twitter class again!



1st Focus: Attracting new members with main growth coming from YL & End Users. 

2nd Focus:  Retention of current members.

  • Increase membership from 177 members in 2017 to 200 members in 2018. Of the 23 new members – 10 would be from YL new members.
  • YL’s participation in membership to help attract YL’s as well as new student members from: St Thomas, St Cloud State, etc. to take advantage of approved $0.00 annual dues.
  • Increased engagement of committee members. Set expectations for committee members - 75% participation at meetings and developing “call to action plans” for all. We meet 10 x’s a year. Goal: attend 8 meetings. Invites a year out on Outlook.
  • Use the 5% new member discount from now to December 31st, 2017 to entice members to join early. End User Fortune 1000 companies. New concept: Public sector: State, city, municipal CRE – new target end user sector.
  • Start membership renewal calls earlier – December 2017 - February 18 – to ensure higher renewal rate. Calls done prior to March 31st – renewal deadline.
  • Reach out to the Senior Leaders & past CoreNet end user members of Fortune 500 companies to encourage their next gen staff to attend events and join CoreNet. Intrinxec to provide end user names & contact information.
  • Membership committee continue to welcome people attending events & continue the reach out to new members by setting up coffee meetings introducing these members to the greater involvement of CoreNet committees. Work with Jordan to identify guests that could be possible target members.
  • Continue great programs. We have found this is the # driver of attendance. Free end user attendance is not the real issue; it’s the time/value proposition.


  • Work with CoreNet Global representatives in Atlanta on scheduling one educational event in 2018 in the Twin Cities.
  • Plan and execute two end user events. Coordinate with Programs Committee.
  • Rebuild the mentorship programs with the Young Leaders and University Outreach Committees.  Continue to identify and establish more mentor/mentee relationships (both traditional mentor/mentee pairings and also young mentee’s that have 0-5 years of experienced paired up with those that have 5 – 10 years).  New members, Students and Young Leaders to connect with seasoned members.
  • Recognize members who receive their CoreNet Global professional designations (MCR, etc.).
  • Develop Career Management offering for members.
  • Team with VP of Marketing on social media training for members.
  • Promote End User events further in advance.


  • Increase average attendance at monthly programs to 100 by focusing efforts on compelling educational topics to end user members and more interactive programs.
  • Manage program costs without sacrificing quality. Therefore, we will strive for 10 events a year but as a board we will evaluate combining or eliminating programs to provide even better quality.
  • Strive for CEU credit for 6 programs in 2018
    • Simplify/streamline the CEU process
  • Two programs a year with national speakers
  • Two programs a year with a project tour; explore opportunities to provide a program in conjunction with an end‐of‐day social event.
  • Focus on diverse programming. Tie to Global CRE topics.
  • Focus on End User interests and End User presenters
  • Expand the number of active committee members. Add an End User Committee member
  • develop benchmarks in order to:
    • Better evaluate venues and costs
    • Explore if things like time, venue, topic… impact attendance, end users
    • Support the development of future budgets
    • Be more proactive in reserving venues
  • Improve promotion of upcoming events.
    • Commit to working with VP of Marketing and IntrinXec on updating the website
    • Upcoming events highly visible and open for registration up to 3 months out. This will require design changes the landing page
  • Establish semi‐automatic protocols – executed by chapter administrator
    • Website updates
    • Issue of the survey
    • Save the date notifications (even if program details are being ironed out)
    • Survey results
    • Benchmark other organizations i.e. NAIOP
  • Lead a post‐award discussion with the board to evaluate what worked, what didn’t…
  • Package schedule, submissions forms, budget overview, program reviews… for reference the following year
  • Work with the board to identify a leader to oversee a subcommittee for the 2018 awards. Perhaps a new board position.
  • Lifetime Achievement Award?
  • Discuss Award Committee/how this will work going forward.


  • Goal is to increase sponsorship
  • We set out on the following to recognize our sponsors in the following ways
    • Work with Programs to coordinate the Gold/Platinum featured program sponsor
    • Work with Marketing to determine article deadlines
    • Communicate and recognize Sponsors in the following ways:
    • Follow-up phone calls and e-mails: benefit reminders, coordinate featured article deadlines & featured program sponsors for Gold/Platinum sponsors, feedback, thank you, drawing/raffle donations
    • Recognition at events (consideration of special event for only sponsors/sponsor recognition)


  • The mission of the University Outreach Committee is to provide students and faculty access to the corporate real estate community and to host networking and informational events that promotes the corporate real estate industry and career path.
  • Create at least 1 networking event.
  • Work with programs to make a student-centric event.
  • Include a student liaison to University Outreach
  • Commit to working with VP of Marketing on updating the website as it pertains to Professional Development.
  • Commit to working with the VP of Marketing on social media posts.
  • Encourage students to participate in the CoreNet Real Estate competition in the fall of 2018


  • Use the momentum of the 2017 CoreNet Awards to promote YL of the Year for 2018. At each YL event showcase a quarterly Young Leader showcase. The showcases will then be nominated for the CoreNet awards YL of the year in 2018.
  • Plan 4 large quarterly YL events. 1 mentorship event, 2 social networking events, and 1 Community Outreach event.
  • Evaluate Young Leader Mentorship Program (with Professional Development) and determine if the small groups will continue or if groups need to be reshuffled.
  • Partner with BOMA, MNCrew and NAIOP to plan annual cross organization Young Leader mixer.
  • Continue to build YL committee with engaged YL’s who will participate in YL subcommittees and work on the other CoreNet committees.
  • Create a quarterly YL communication with Marketing Committee.
  • Work in partnership with University Outreach to plan YL events in conjunction with existing job fairs for students