Today's buildings are being transformed and revitalized in radical ways to reach a new generation of workers. Join this dynamic panel to understand forces driving the shift, how the market has responded and what the future holds.
The drivers behind a positioning strategy for any asset in today’s market are complex -- and quite different from even five years ago. The original drivers for aging buildings were more simplistic and revolved around providing a remodeled lobby for pedestrians or a valet drop off for visitors. Today, buildings are being TRANSFORMED, not merely being cosmetically upgraded. It was a full house when our panelists addressed WHY landlords transform their properties – tenant demands, changing workplace fundamentals, tenant densification, market pressures, real estate cycling, resale value, cultural context, and HOW architects provide solutions at the nexus of vision and practicality.
Carl Muhlstein, International Director, JLL
Bobby Peddicord, Executive Managing Director, Western Region, CBRE
Mike Condon, Jr., Executive Managing Director, Cushman & Wakefield
Michael White, Managing Principal, Gensler
John Clark, Director, Looking