2013 Strategic Plan


Engaging Educational Programming
Programs Committee:
  • Increase average attendance at monthly programs from 70 (in 2011-2012) to 77 members (10%), focusing efforts on compelling educational topics to end user members and more interactive programs.
  • Manage program costs without sacrificing quality.
  • Two programs a year with national speakers, potentially partnering with Chicago Chapter to reduce travel costs for single speaker/topic presenting at programs for both chapters.
  • One program a year with a project tour; explore opportunities to provide a program in conjunction with an end-of-day social event.
  • Explore opportunity for joint program with another organization.
Enhanced Leadership through Professional Development
Professional Development Committee:
  • Liaison with CoreNet Global National on scheduling two MCR classes and one Discovery Forum in the Twin Cities a year, with receptions hosted by Midwest Chapter for all 3 events.
  • Plan and execute two end user round table events a year, one for new real estate professionals and one for mid-level real estate professionals.  (Discovery Forum is targeted to executive level real estate professionals.)
  • Define and implement a mentorship program.
  • Recognize members who receive their CoreNet Global professional designations (MCR, etc.).
Engaged Members, Growing Membership
Membership Committee:
  • Retain current members (129 in May, 2012) and increase membership by 10%, focusing efforts primarily on new end user members, and members representing Fortune 500 Companies in Twin Cities area.
  • Promote and market membership through emails and other media.
  • Develop recognition program for new members (welcome/orientation packet, introduction at monthly programs/chapter meetings, annual reception).
  • Annual lottery for membership fees for 2 new end user members paid by Midwest Chapter, targeting new real estate professionals/young leaders who otherwise potentially could not join CoreNet Global
  • Continue to comp monthly program/chapter meeting registration fee for end user member prospects (including 2 for each board member each month).
Enhanced Community Outreach Partnership
Community Outreach Committee:
  • Create opportunities for member participation in two YouthLink service events a year.
Engaged Sponsors, Grow Sponsorships
Sponsorship Committee:
  • Increase sponsorships by 20% (10 new sponsors, $4,600 additional sponsorship revenue)
  • Review sponsorship levels/programs; consider Bronze Level Sponsorship change for 2013 (increase from $800 to $1,000); consider adding platinum level sponsor.
Successful Communications
Marketing and Communications Committee:
  • Create compelling advertising in the Minneapolis-St. Paul Business Journal that attracts real estate professionals to monthly programs and  new end user members.
  • Improve CoreNet Global brand through media recognition of chapter activities and member achievements, and local publication CoreNet  Global research (such as CoreNet 2020) with additional contributions from the Midwest Chapter.  (This can be best done via the e-  newsletters referenced below.)
  • Continue to improve Midwest Chapter website (complete calendar of Midwest Chapter events, etc.).
  • Monthly e-newsletter to Midwest Chapter members.